The Future of Blogs

Despite social networks like Facebook, LinkedIn and Twitter having gained popularity in social media, blogging, which has been around for a longer time, has several advantages from an online marketing standpoint. There are plenty of reasons to use blogs as a marketing tool for your business. Blogs help with search engine optimization, building trust among consumers by providing a personal touch, brand awareness, gaining media attention, and penetrating marketable niches (Chaney 2012).

In the foreseeable future, blogging may have to adapt to the tastes and trends of the internet users. Most of them would rather watch an online video compared to reading long text. Bloggers would need to transform their blogs posts to video blogs (vlogging) to convey their message, which obviously takes more effort and skills than merely typing words. Blogging may be integrated with Facebook and other Social Medias by having their own blogging platform on their site. Whilst this may be convenient to some including not having to pay hosting fees, others may be reluctant simply due to the fact that they would not have much control on the content (Sbabzy 2011)

Refrences

Chaney, P 2012, 5 Ways Blogging Is Better than Social Networking, Practical Ecommerce, viewed 3 October 2013, .

Sbabzy 2011, The Future of Blogging: Will Blogging be Dead in 2020?, Sbabzy, viewed 3 October 2013, < http://sbabzy.com/the-future-of-blogging-will-blogging-be-dead-in-2020/>.