New Media Publishing

Amazon Kindle, the first e-book reader to allow users to shop, download, browse and read new and old books directly to the machine itself is definitely changing the way book are published and marketed (Strickland and Johnson 2012). Subscribing to electronic versions of reading materials is also possible. You can bookmark a page, highlight a selection of text or even type notes as you read. The Kindle's memory can store up to 1,400 titles thus making it undeniably convenient for people who are always on the go (Strickland and Johnson 2012). In Kindle, it is not just all about words, as sometimes graphics accompany texts to provide readers with a visual impact, increasing their interest and providing them a better understanding (Strickland and Johnson 2012). Schriver (1997) mentions that it is vital to combine well-designed image with text because readers gain better understanding than text or image alone.

The Daily Mirror and the Daily Express sold more than 4 million copies, however now the bestselling Sun only sells up to about 2 million copies (Sabbagh 2011). In the last year alone, printed sales declined by 10% for daily broadsheets and by 5% for daily tabloids (Sabbagh 2011). 31 titles of local newspapers have closed in the last year (Sabbagh 2011). Furthermore, due to the convenience of owning a Kindle, readers will no longer want to purchase hardcopies of reading materials. With such amazing features, the Kindle will most probably take the place of hardcopy books in the near future. The Kindle will hasten a decline in the already faltering sales of printed newspapers, adding pressure on traditional print media (Sabbagh 2011)

Refrences

Sabbagh, D 2011, iPads and Kindles force newspapers further away from print, The Guardian, viewed 3 October 2013, .

Strickland, J & Johnson, B 2012, How the Amazing Kindle Works, howstuffworks, viewed 3 October 2013, .